iPhone 4S launch in Brighton

Queuing up for an iPhone has become a tradition for me now. It really builds up your excitement and anticipation when you are waiting in line with like-minded people. I can’t imagine not doing it, as it’s kind of part of the deal now.

Yesterday I came to the Churchill Square shopping centre at about 4AM. There were already about 15 people in front of me. First person in the queue got there around about midnight. It was quite chilly waiting outside. It is October now, not summer anymore as with previous iPhone releases. Thankfully Apple arranged for shopping centre to open 6AM, so I waited the last 2 hours inside with a cup of Starbucks coffee in my hands. Apple brought a giant coffee thermos from nearby Starbucks. It was really nice to have a hot drink after hours of sitting in cold.

There were 2 queue lines, one for a contract and another for SIM-free iPhone. Very few people wanted a contract this time, the SIM-free line was huge but only about 10 or so people waited for a contact iPhone. At 8 o’clock Apple Store staff started to cheer and set to run around the shopping centre, high-fiving everyone in the queue. It was an amazing experience, so much joy and excitement!

Below are some of my pictures from the launch.

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